World Cup Small Buisiness Workshop

2026 Soccer Business Readiness Workshop Tour
Preparing Small Businesses for the Tourism Wave

In partnership with the New York State Latino Restaurant Association, Hispanic Digital Media, Google’s Grow with Google initiative, and local chambers of commerce, this high-impact workshop tour is designed to help small businesses prepare for the massive tourism and economic opportunities surrounding the 2026 global soccer season.

With millions of domestic and international visitors expected across the New York and New Jersey region, local businesses have a once-in-a-generation opportunity to increase visibility, optimize operations, and maximize revenue.

This program is designed for:

• Restaurant, bar, and lounge owners
• Retail and hospitality businesses
• Service-based small businesses
• Event venues and entertainment spaces
• Community business leaders and entrepreneurs

What’s Included in the Program

• Tourism readiness and customer experience strategies
• How to attract international and local foot traffic
• Digital marketing and social media campaigns for high-volume events
• Google tools and AI resources for small businesses
• Online reputation management and local search optimization
• Delivery, reservation, and POS technology integration
• Partnerships with delivery platforms, hospitality vendors, and tourism partners
• Brand activation opportunities and community engagement strategies
• Resources from Grow with Google, delivery partners, insurance providers, and local small business services
• Networking with local chambers and community leaders

Presenter
Presented by Millie Sialer, Founder of Hispanic Digital Media, cultural strategist, and business development leader with over 20 years of experience in media, marketing, technology, and strategic partnerships.

Millie has helped optimize 2000+ small businesses across the tri-state area, holds 16 Google certifications, is AI certified, and specializes in multicultural marketing, sports and event campaigns, and technology solutions for minority-owned businesses. She is currently pursuing a graduate certificate in Entrepreneurship and Innovation at Harvard University.

Registration Fee: FREE

Reserve your spot today and prepare your business to win during one of the largest tourism moments in New York’s & New Jersey’s history.

Please note: Workshop will be presented both in English and Spanish